Pakistani blockbuster Teefa in Trouble not only has been recognized throughout Pakistan, but it has just recently been screened at the Silk Road International Film Festival (SRIFF), which is currently underway in Fuzhou, China. Moreover, it was promoted and represented by none other than the Pakistani pop sensation, Ali Zafar!
The Pakistani film was screened to more than 30 Chinese mainstream distributors, who were at the festival. Ali Zafar was also present as he was invited to initiate a conversation about enhancing cinematic ties between Pakistan and China.
Ali confidently spoke with Vice President of China Film Group Corporation, Mr Ping and Chairperson of SRIFF, Mr Xiaotian, about the rapid enhancement of the Pakistani film industry and the potential it has for further investment and growth.
“These are very important times for our industry with a long way to go to really achieve our full potential. We welcome all dialogue and initiatives to enable us to realise this full potential,” Ali said at the festival.
While speaking about the success of Teefa In Trouble, he highlighted that the film had a successful run in Pakistan, and made approximately $2.7m in the home country alone with only 101 screens.
“Considering Pakistan’s population, we have a potential market of 1,000-1,500 screens which could easily multiply the business to 10/15 times more than its current value or beyond. Hence investment into Pakistan is sure to be lucrative,” he added.
During his visit to the Chinese festival, Ali Zafar also explained how Pakistani film-making students should be given opportunities to work alongside Chinese film students – whether in student exchange programs or just collaboration – in order to promote the much-loved diversity between Pak-China cultures.
“This will not only help diversify our understanding towards each other’s cultures but also accentuate the artistic expression alongside creating massive commercial prospects. Pakistan has enormous potential and is a beautiful country and the world must get to see it,” he concluded.
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